Get the look you want with RedKen color! RedKen offers a range of products to deliver vibrant, shiny results.

Traditional permanent hair color uses dye molecules that interact with your hair’s natural pigment to create a final hair color. Permanent color won’t rinse out or wash out.

Demi-permanent hair color such as RedKen Shades EQ can enrich natural color, refresh faded hair color or tone highlighted hair. Demi permanent hair color will not lighten hair. It adds exceptional color and shine to natural or color treated hair.

Highlighting is the process of lightening the hair. It can be used to create a few highlights or lightening selected sections of the hair.